May 2006

Targus now offers the Getta line of camera cases designed specifically for female photographers and women who are looking for a fashionable option to traditional camera cases. Available in five stylish silhouettes, Getta cases range from a backpack designed to fit cameras and camcorders, to a case that fits micro point and shoot digital cameras. Constructed from black nylon with beige accents, Getta cases feature attractive magnetic buckle closures and a patterned black interior for added style.

“Our market research has shown that women want functionality and fashion from their accessories, and the Getta line is designed to appeal to that sense of practicality and style,” said Michael Greco, director, U.S. product marketing for Targus. “The choice of silhouettes and silver buckle design details of the Getta cases appeal to women who are looking for a fashionable alternative to the boxy camera cases currently available, while providing superior protection and durability.”

www.targus.com

Digicam owners want more!
According to Asutralian ITNews, a survey done by Decision Analyst for Circuit City showed that 86 percent of digital cameras owners bought the cameras so they'd "know instantly whether they got the picture they wanted." The survey also found that 80% said it is important to be able to print only the pictures they want. Another finding was that digicam owners aren't entirely happy with their purchases: 65% want higher resolution, 14% seek smaller more stylish designs and 8% want a better lens. -- Posted Wednesday, May 3, 2006 by chb