February 2011

Digital camera sales set record in 2010
Total worldwide shipments of digital cameras in 2010 reached 121.5 million units, marking a new record. Digital camera shipments reached 100 million units for the first time in 2007, but dropped in 2009 due to the global recession. At the beginning of the 2010 term CIPA (Camera & Imaging Products Association) announced a return to growth in its shipment forecast, and even that forecast was substantially surpassed. Of the total, compact cameras with built-in lenses totaled 108.6 million units, a year-on-year increase of 13.2%, shipments of cameras with interchangeable lenses (dSLRs and interchangeable unit cameras) reached 12.9 million units, a 30.0% increase. CIPA's 2011 forecast is 131 million units, a year-on-year increase of 7.8%, with dSLRs growing faster than compacts. -- Posted Wednesday, February 9, 2011 by chb